Sometimes, it just takes a fresh pair of eyes to spot the opportunities already sitting within your business. Explore these case studies to see how I approached these business challenges: what I noticed, what I explored, and how a fresh perspective could help each business do better. Click "Explore the thinking" to discover the full case study behind each example.
What if better social media could mean more than likes? The flowers were beautiful. The opportunity was to make the content work harder - showing potential customers what made the business special and giving them more reasons to engage. The commercial difference: 229x increase in reach meant significantly greater visibility and engagement.
Explore the thinkingWhat if a clearer customer journey could help more people take their first step? The opportunity was to restructure the website messaging to make it easier for customers to understand what class option was best for them. The commercial difference: simplifying the booking journey and making class options easier to understand should help potential customers move from discovering online yoga to booking a class.
Explore the thinking
